Wednesday, May 30, 2012

The 2012 National Stationery Show: Part Two


I'm back to work, prepping orders I took at the Stationery Show, and I wanted to share one more round of photos from the booth. So much planning and work went into the booth, I couldn't stop at one post!

You can see all the new products that launched at the show (which have already started going up in the shop). One of the biggest hits of the show were the displays of printing blocks; I had a few out last year, but this year they were a focal point and were displayed all over the booth. The carved linoleum sign was a big hit too, and I'll definitely be getting more use out of it.

Another huge thanks to everyone who helped out, stopped by the booth, or placed orders at the show. Thanks for helping make it such a success!


















Tuesday, May 29, 2012

Painted Ferns

I had a great time seeing everyone from Minted at the Stationery Show, and came back with a lot of new ideas for Christmas designs, which I'll be working on in the next month.

They just launched a line of Art Prints, including my Painted Ferns from this invitation. It's a limited edition print and is available right here.



Friday, May 25, 2012

The 2012 National Stationery Show


After a year of planning, months of working on new designs, and a crazy week getting it all set up, the 2012 National Stationery Show is over. I had an amazing time this year; being there a second time was so different: people recognized me more, buyers came back a second time, and overall it was such a good experience. I couldn't believe how fast it went by, especially after all the time it takes to get ready. But it was so nice to meet new buyers, and meet online paper friends in person.

I had such a good time, and I'm even more excited for next year's show. And, a HUGE thanks to my wonderful intern Kelly and my amazing boyfriend Joe, who I could not have done it without. And thanks to my Mom for bringing us lunch every day, and lots of tea when I started to lose my voice on day three.

And now, some photos from start to finish. We drove in and set up the booth walls late Friday night:



Leaving them with spackle and holes when we were too tired to work any more. The next morning we touched up the walls, hung the shelves and lights, and put up the products (sounds fast but took about six hours).




And then on Sunday morning, the booth was ready! I was so happy with how it looked, and got a lot of compliments from people who were drawn in by the red walls.















The new line of products launched at the show and was a huge success. I'll be adding them to the shop in the next week or so, so they'll be available online soon.




And then it was time to pack up. The show was such a whirlwind, with thirteen hour days and so much talking and mingling I lost my voice. I fell asleep every night with the lights on in the hotel, so I was excited to get home and take a break, but it was sad to pull the booth down after all the work that went into it.

It was great to meet so many amazing people at the show, and to everyone who came by the booth, thank you! I'll see you at the 2013 Stationery Show!


Thursday, May 10, 2012

Sneak Peek

A quick look at some of the new products I'll be launching next week at the Stationery Show, with new designs inspired by our trip to India:






Monday, May 7, 2012

Countdown to NSS


The 2012 collection is ready: the blocks are carved, the prints are done, and I finally sent the catalog to be printed. If you will be at the National Stationery Show in two weeks, make sure to stop by Booth No. 1842 to see the new collection. If not, I'll be launching it online right after the show.

Also, if you are a retailer who can't make it to the show, send me an email at hello@katharinewatson.com and I'll get you a catalog as soon as they launch!

Now that the prints are ready, it's time to get everything else done: finish the booth, stain the shelves, finish the layout; it's going to be a busy two weeks before we head down to New York!
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