Every week I receive lots of emails from other artists and business owners asking about inspiration, running a business, daily workload, etc., so today I thought I would share some of those answers here for anyone else who is curious.
This is a selection of my favorite questions I've been asked in the last few months, in no particular order. If you are out there working as an artist or running a business, I hope the answers can be of some help to you! Accompanied by some messy studio photos to set the scene:
What inspires you?
I am constantly inspired
by stepping out of my studio. It can be easy to get stuck doing the same
thing or focusing too much on little details, so I find that the best
way to think of new ideas is to step away, whether that means taking a
walk for ten minutes or going on a vacation and really stepping away.
When I sit back down again, I find that the ideas flow much more easily
than before.
Do you ever suffer from creative block? If so, how do you tackle it?
I
have to say I don't really believe in creative block. If ideas aren't
coming to me, it usually means there is something else that needs to be
done first, like shipping orders or focusing on accounting for a few
hours. Once I take care of those other projects, it's much easier to
focus on making new work. If it's still not happening, I refer to the
above advice and step away for a little bit.
What do you know now that you wish you knew when you started your business? Or what advice would you give to an art major?
Take
classes in digital art/Photoshop/Illustrator/Web design! In my opinion,
it is impossible to be an artist today without knowing those skills,
since slef-promotion and having a web presence are so important today.
So no matter what kind of art you do, you will need to be able to put
together brochures, postcards, websites etc. to sell that work. I've
taught myself some of that, but I wish I had learned it more formally
while in school!
What is your favorite thing about creating greeting cards?
I
love that it is an affordable piece of art work. I've sold big pieces
of art before and it's sad to see people really admire what you do but
no be able to afford it. I love that people can frame a $5 greeting card
and get the same joy from it.
How did your business come about (and when did you start)?
I studied printmaking in college, and also studied block printing while
studying abroad in India. After college I worked in a paper store, and
began combining printmaking and stationery. I started to sell it at a
few art fairs and to friends, and eventually it grew in to a larger
business. After about a year of a heavier workload I quit my job to
focus on printmaking full time, and it grew exponentially from there.
What has been the hardest single obstacle to your life in design
(apart from a shortage of time, which seems to be universal amongst
creatives!)?
There hasn't been one single obstacle, but running a business has been
all about little obstacles. Suppliers with products out of stock, orders
with emergency deadlines, mistakes on the press, packages delayed in
the mail. All of these little challenges are incredibly frustrating at
the time but help in the long run as you develop strategies to get
around them.
How do you stay motivated? What inspires you?
Paying the bills is a big motivator! If I ever don't feel like working, I
remember that there are customers waiting for their orders and other
administrative things that need to be finished. That is a good motivator
to stop procrastinating. It's also easy to stay motivated when you love
what you do!
Who do you admire (other artists/designers; other people generally)
and what/who are your biggest influences, past or present?
I really admire people who create work and don't get to put their name
on it: textile artists, weavers, printmakers, folk artists from around
the world. That is the kind of work that inspires me.
Describe your creative space.
I have a studio in my garage with work benches, my printing press, my
massive paper cutter, and my desk where I answer emails, sketch new
designs and carve linoleum blocks. It is usually in some state of
"creative" chaos.
What is the best piece of advice you've ever been given?
Find your niche. Do what you are best at, find your own style and you
will stand out. I think what has made me successful is having such a
narrow focus.
Are there other artistic projects you like to do around the house or that you'd like to introduce to your existing business?
Before
I started my business, I was constantly working on side projects for
fun. Now that I spend so much of my time printmaking and running my
business, I don't have much energy left for side projects! I try and
keep lots of different business projects going though, from new designs
to custom work to wedding invitations, so I always have something new
and interesting going on.
What sort of pitfalls/challenges have you run into along the way and how did you tackle them?
There
are pitfalls and challenges every day! Everything from problems with
the press, packages lost in the mail, not being able to get the image
right on a certain print, to problems getting the right ink color.
Running a business is like tackling a constant stream of challenges, but
that is what makes it so satisfying! I think the most important thing
is to realize that the challenges are usually small and it's important
not to get discouraged since there is always a solution, no matter how
difficult it is to find.
What advice would you to give to other women aspiring to start their own business?
Work
hard! And choose something you really love, which makes it easy to get
through those challenging days. It's just like any other job, you have
to put in the time in order to grow. Even if you are feeling stuck, keep
showing up, making new products, writing those emails. Eventually hard
work pays off!
